Shrinkflation in Real Time

My Gatorade bottle went on a diet!

Even though Tom Brady doesn't touch the stuff, I'm a big Gatorade junky. Unfortunately, my habit just got 14% more expensive as Gatorade reduced the size of its bottles from 32 ounces to 28 ounces. My local Safeway captured the changes in real time as they stocked both the original and the reduced size.

I'd consider switching to Powerade, but the addictive chemicals in Powerade just don't taste quite as good as the chemicals in Gatorade. Guess I'll just have to pinch my pennies a little further to fuel my flavored water addiction.